CakeMiami: a storefront built around the decisions a shopper makes

Owned and operated

Brand, storefront, ads and order operations.

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CakeMiami product page for the 10-inch round pavlova: the cake photograph, the title with its serving count, the price, and the filling choices. — A CakeMiami product page: the cake, its size and serving count, and the filling choices. Public website.

The problem

Ordering a cake online involves several decisions at once: which cake, what size, which filling, what day, and pickup or delivery. When those details are hard to find, the shopper has to call or guess.

Conceptual diagram

What was done

Storefront

Each product page answers those decisions in one place, with the practical details about pickup and delivery, so a shopper can see what they are choosing.

CakeMiami product page, Pickup and Delivery Info tab: the Coral Way pickup location with its address and opening hours. — Further down the same product page: the pickup and delivery tab, with each location's address and hours. Public website.

Brand presentation

The same look and voice run through the website, the emails, and the product pages.

CakeMiami Locations page: the heading Our Pickup Locations, a Coral Way and Midtown Miami toggle, and the Coral Way card with address, hours, phone, and parking. — The Locations page, in the same type, color, and voice as the product pages. Public website.

Email built around one idea

A June 2026 email introduced a summer kit for children to decorate their own mini pavlovas, and one idea ran through every part of it.

The copy and its revisions were directed from AI-assisted drafts.

Conceptual diagram

CakeTV

CakeTV, in the storefront's menu, holds CakeMiami's videos and articles. The founder produced the videos and wrote the articles.

CakeMiami CakeTV index: the heading Pavlova Cake Ideas, Hosting Tips and International Desserts, and an article card pairing a video thumbnail of the on-camera host with the article History of Pavlova Cake: From Ballerina to Dessert Icon. — The CakeTV index: each article pairs a video with its written piece. Public website.

The homepage Instagram roll

The storefront's homepage runs an Instagram roll of real customers with their cakes.

CakeMiami homepage Instagram roll: photo tiles including a packaged pavlova, a farmers market stand, and people holding their cakes. — The homepage Instagram roll. Public website.

Customer photos on product pages, and ads whose calls and orders keep their source
Every order runs through CakeTrack.
The storefront is live at cakemiami.com.

Let's Start a Conversation

2353 Coral Way, Miami, FL 33145

contact@jrmilligan.com

Mon–Fri 10 am–6 pmSat–Sun 10 am–4 pm